AI Insights · Timothy · January 2021
Q4 2020 Performance of Top iOS Meal Kits & Specialty Foods Apps in the US
An analysis of the top 5 delivered meal kits and specialty foods apps on the iOS platform in the United States for Q4 2020 reveals varying download and user trends. Sensor Tower provides detailed insights into the apps' quarter performance.
As the year 2020 wrapped up, the delivered meal kits and specialty foods sector experienced diverse trends on the iOS platform in the United States. Sensor Tower's data offers us a glimpse into how the top applications in this category performed during the fourth quarter.
HelloFresh: Meal Kit Delivery saw its downloads peak at approximately 41K in the last week of December, with a notable dip to around 23K in late November. Weekly active users fluctuated, reaching a high of over 500K in early October and then dropping to approximately 377K in the third week of December before rebounding to around 508K at the year's end.
Vivino: Buy the Right Wine experienced a steady increase in downloads, culminating in roughly 17K in the final weeks of December. Revenue for the app ranged from 29K to 102K USD during the quarter, while weekly active users saw a year-end high of over 107K, an increase from about 97K at the quarter's start.
Freshly - Food Delivery had its download numbers hovering between 6K and 13K, with the latter figure occurring in the last week of December. The app's weekly active users saw a high of approximately 145K in early November and ended the quarter with over 161K users.
Wine.com downloads showed a mid-quarter peak of nearly 9K in mid-December before dropping to around 6K by the year's end. The active user base for Wine.com started at about 11K and grew to a quarter high of nearly 15K in mid-December.
Lastly, EveryPlate: Cooking Simplified observed its downloads ranging from 4K to 9K during Q4, with the highest numbers in the final week of December. The app's weekly active users presented a steady increase from around 86K to over 102K throughout the quarter.
The data from Sensor Tower provides valuable insights into the performance of these top apps, reflecting the dynamic nature of consumer behavior in the delivered meal kits and specialty foods sector on the iOS platform. For more detailed analytics and trends, Sensor Tower's full suite of tools offers an in-depth look into the app ecosystem.
